I believe that every man should have beautiful lashes in his eyes, regardless of age, gender, body, ethnicity, or socioeconomic status. If you want to learn more about eyelashes, check out my website, The Lashes Store. I would also recommend reading my blog, I'm not your mother!, which includes an article on the benefits of eyelash lengthening products. For years, I've tried and tried to find lash lengthening products, without success. My first attempt to lengthen my lashes, back in 2009, was with this mascara. I thought it would be very helpful, but it turned out to be just like any other mascara. It did lengthen my lashes, but it did nothing to hide the dark circles under my eyes. I would eventually go on to try another mascara, which I was so happy to see lengthen my lashes even further. I tried this mascara in the spring of 2011, but it was too stiff. I did another search on Amazon, and found this brand, Maybelline. The Maybelline formula is very nice, and the packaging is attractive and easy to work with. The mascara stays on, for days, and it has a very strong color payoff. It's also very pigmented, so I did a quick video of the color payoff.